Relying on Price Per Square Foot Can Lead You Astray When Choosing a Home Builder in Pacific Palisades
- Gandia Inc
- Jul 31
- 4 min read
Updated: Aug 5
Rebuilding after the tragic fires in Pacific Palisades in 2025 is a monumental challenge. As emotions run high, every choice becomes critical. Homeowners often strive to make informed decisions but frequently fall into the trap of focusing too heavily on the price per square foot when selecting a home builder. This seemingly simple metric can be misleading, resulting in unexpected costs and outcomes. In this guide, we will highlight five key reasons why price per square foot may not be the best measure of quality or value when choosing a custom home builder.
Understanding the Many Variables at Play
It's easy to get fixated on price per square foot, but this number tells only part of the story. Many factors influence the actual cost of building a home, including material quality, labor costs, and local building practices.
Different builders have their own methods for calculating price per square foot, and these can vary significantly. For instance, one builder may include high-end fixtures in their calculations, while another may not. While price can offer a rough idea, it does not capture the complexities of home building. Building a custom home involves countless elements that affect the overall project cost.

The Role of Materials
The choice of materials can greatly impact the final price and longevity of the home. A builder who quotes a low price per square foot might use lower-quality materials, leading to issues like frequent repairs in the future. In contrast, a higher quote may involve the use of premium materials.
Consider windows: high-grade windows can enhance energy efficiency by up to 30% compared to standard options. This means lower energy bills over time and greater comfort in the home. Homeowners who concentrate solely on price per square foot may inadvertently choose builders who skimp on materials, leading to regrettable choices that affect their homes long after they rebuild.
Underestimating the Impact of Location
Location significantly affects construction costs, especially in Pacific Palisades. Unique local regulations, permitting challenges, and additional labor expenses can all contribute to a project's total cost.
For example, a builder may advertise a competitive price per square foot but fail to include expenses related to complying with Pacific Palisades' specific building codes. Additionally, factors like soil type or accessibility can dramatically alter costs. Homeowners rebuilding after the fire should carefully consider these location-specific influences, as they crucially impact the overall budget, regardless of the initial quoted price.
The Hidden Costs of Insurance Claims
After a catastrophe like the Pacific Palisades fires, navigating insurance claims often adds complexity to the rebuilding process. Homeowners may assume certain expenses are covered, only to discover they are not.
Builders who are well-versed in insurance claims can make the process smoother for clients. If a builder is primarily using price per square foot as a measure, they might overlook these vital insurance-related details, leading to unexpected out-of-pocket expenses. Understanding how a builder addresses insurance claims can save homeowners considerable time and stress during the rebuilding phase.
The Risk of Change Orders
Change orders—requests for modifications that come after the signing of a contract—can be a major source of headaches for homeowners. Builders often promote a low price per square foot to win contracts but then rely on change orders to inflate the actual construction costs.
These changes can arise from misunderstandings of the initial contract or evolving homeowner preferences. Homeowners frequently underestimate the financial effects of change orders, which can surprise them later. Therefore, those who focus solely on price per square foot may face significant costs that could have been avoided with a more thorough understanding of the entire building process. Change orders that are initiated by the home owner is usually completely fine and understandable within reason and respect to timeline changes and potential sourcing of materials and labor that is needed. I'm referring to General Contractors who initiate change orders in a unethical manor.
Time to Build and Economy of Scale
Time is another crucial factor in the home-building equation, and it can greatly vary from builder to builder. While a competitive price per square foot may seem appealing, it’s essential to consider how long the entire process will take and whether the builder can manage multiple projects effectively.
Builders who offer a low price per square foot might be overwhelmed with work, leading to construction delays. According to a report from the National Association of Home Builders, delays in construction can increase costs by as much as 20%. Those rebuilding from the Pacific Palisades fires deserve a smooth and timely construction process, which is why it’s vital to prioritize quality and efficiency over just cost.

Final Thoughts on Finding the Right Builder
Selecting a home builder in Pacific Palisades after the traumatic fires of 2025 demands careful thought. Factors such as quality of materials, location challenges, work site congestion from other job sites, insurance complexities, hidden costs from change orders, and the overall timeline are crucial considerations. Every detail can have a profound impact on your new home’s success.
As you embark on the rewarding journey of building your new home, partnering with an experienced builder like Gandia Custom Homes can be invaluable. They assist you in navigating these intricate aspects of construction, guiding you through each step of the rebuilding process.
Explore how Gandia Custom Homes can help you create the home you envision in Pacific Palisades. Together, let us ensure that your journey is built on a solid foundation beyond just square footage.

Your dream home awaits, so let's build it together!
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